Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all these parts of the business are working well, the overall brand tends to be healthy.
Whatever the case - Branding or Rebranding - The result of our work is an elegantly simple and unexpectedly fresh brand strategy that drives your business ahead. Choosing a creative agency that can work with you to develop your branding requirements can be a challenge, but we have the knowledge and the capacity to make your business a success.
Our comprehensive logo design strategy ensures a perfectly crafted logo for your business.
We spend a great deal of time researching. We research the clients industry and study the historical and future perspective of the client within the industry. We research and analyse the clients competitors and target market. Knowing the clients audience is very important.
The goal is to understand how the organization fits into the larger competitive environment. From here we create the mind map and all the reference materials
Sketching logos is where everthing comes into play. While sketching the logo, our goal is to find different connections between the idea and the creaction of the forms. This is where the science meets the art.
This is where you and I establish how the logo will ultimately look. Using pen and paper we nail down a quality design using the materials from the exploration phase.
Here we convert all the informations we have collected so far, all the sketches that were pre-selected into a digital format. Here we all so respond to a few questions such as:
is it simple? is it appropriate? is it memorable?
The use of color brings multiples meaning. We use those to underline and accent branding messages. Our understanding of the colour psychology will make your logo a success.
Our designers pick the colors very carefully to enhance the specific elements of your logo and bring nuance to the message of your brand.
Finally, we present all the concepts of logo to you after we have made sure that they are context relevant to you.